Speakers

Cansu Ağaoğlu

Head of Sales, Western Europe

Adjust

With over 11 years of experience in mobile marketing and six years at Adjust, Cansu specializes in mobile measurement and performance marketing—helping leading brands optimize their growth strategies in an evolving privacy landscape. An expert in user acquisition and app marketing, she is passionate about driving innovation in measurement and attribution to help businesses scale.

Tamara Dvorak

Performance Marketing Specialist I Platforms

QVC

With a rich background in online marketing garnered during years at a media agency, Tamara has been an integral part of QVC’s Performance Marketing team for three years. Her main focus is on steering digital marketing initiatives and enhancing efficiency across the entire channel mix.

Daniël Franco

Head of Retail Media & Advertising

HEMA

Responsible for both digital and traditional media planning and buying, ranging from TV and radio to social media and SEA. In addition to managing HEMA’s own marketing channels, he is responsible for selling advertising space to external advertisers. He leads multiple teams and ensures an omnichannel approach that contributes to the growth and success of HEMA’s media campaigns.

Jaysen Gillespie

VP of Product Marketing and Analytics

RTB House

A mine of information on the advertising industry who has worked with the biggest players over the last 15 years. Jaysen has a gift for breaking the most complex elements of data science down into compelling but simple stories. He speaks passionately about how analytics can even be fun… if you know what you are looking for and how to describe it. Jaysen is currently driving the marketing of RTB House products.

Florian Glashoff

Head of Programmatic & Partnerships

ABOUT YOU

An expert in programmatic media buying, affiliate cooperation, and marketing partnerships. He is additionally involved in various projects relating to measurement and attribution. He has helped shape ABOUT YOU's rapid growth and internationalization over the last few years—bringing 10+ years of MarTech knowledge to the table.

Sven Jonker

Digital Marketeer

Wehkamp Retail Group

Acting as a digital marketeer for all brands under the Wehkamp Retail Group, Sven has built up extensive experience with paid social, display, and OLV channels. He lives and breathes digital marketing and is passionate about achieving optimal performance for the Wehkamp Retail Group, always looking for ways to improve efficiency and growth.

Dr. Jochen Kalka

Managing Director

schoesslers

Jochen has co-run the communication agency schoesslers since 2019, working with innovators and digital transformers on topics like AI, MarTech, mobility, and e-health. Jochen was editor-in-chief at Süddeutscher Verlag for over 20 years and is a columnist for Marke 41. His latest book, Startup-Lüge (The Startup Lie), takes a polarizing look at small businesses—a self-confessed startup fan exposing inadequate practices.

Renate Kaszuba

Digital marketing manager

bonprix

Renate oversees the German and Slovakian markets at one of central Europe’s largest online retailers. In addition to managing market operations, she plays a key role in recruiting and fostering relationships with major strategic partners. Renate is passionate about equality and diversity and is actively involved in the FAIRgender initiative. She also tackles issues such as racism in the workplace.

Stephan Koch

COO

Exactag

Stephan is an expert in data-driven marketing with roots in analytical CRM and data mining. He has spent over 15 years at the intersection of marketing, data, and technology, helping many businesses navigate data-driven decision-making. His expertise spans traditional and digital marketing, with a broad understanding and a geeky enthusiasm for data, technology, strategy, and privacy.

Charles Simon

VP of Private Advertising Standards

RTB House

An alumnus of Google, Nike, and MediaMath, Charles has played a key role in shaping industry standards toward a more private and compliant advertising ecosystem. A data policy expert with extensive experience developing and implementing technology solutions in response to regulatory, privacy, and governance challenges—a vital activity as we reach the end of cookies.

Hauke Schober

Online Marketing Manager

OTTO

Responsible for the planning and execution of all retargeting campaigns across various partners at OTTO, Germany's largest ecommerce platform. OTTO has had an internally developed, constantly refined, dynamic attribution model for over 10 years. For Hauke, this is essential for making the best decisions for his marketing activities on a daily basis and maximizing their profitability.

Lidia Schneck

Strategic Partner Development Manager

Google

Privacy Sandbox Partnerships Lead for Germany at Google. Lidia has 10+ years of experience with advertising technologies and is currently educating people about how the new initiative by Chrome and Android will better protect privacy online while enabling a sustainable, open web. She works with AdTech companies that integrate the Privacy Sandbox APIs, as well as in close collaboration with internal product teams.

Nadine Skolaude

Vice President Performance Marketing & International

Teufel

With 13 years at Teufel, Nadine is an expert in performance marketing and international market expansion. In her current role, she oversees all online marketing channels, including SEA, retargeting, paid social media, and display advertising. She’s also driving Teufel’s international growth across Europe and, most recently, the USA, and has been instrumental in the company’s continued success.

Jörg Vogelsang

Digital & Technology Manager

Brand Community Network

In addition to his current role, Jörg has spent the last 20 years advising and supporting well-known companies, including The Trade Desk, Index Exchange, Adform, Google, and The Boston Consulting Group. He is also Vice Chairman of the Programmatic Advertising Focus Group at the BVDW and Vice Chair of the IAB Europe Programmatic Trading Committee.

Daniel Volož

Country Manager DACH

RTB House

Over a decade of experience in the online marketing and AdTech sector underpin Daniel’s work with RTB House in the DACH region. One of his current focal points is guiding publishers and advertisers through the transition from third-party cookies to a more privacy-friendly era of advertising while ensuring the quality and personalization of online ad campaigns.

Speakers

Cansu Ağaoğlu

Head of Sales, Western Europe

Adjust

With over 11 years of experience in mobile marketing and six years at Adjust, Cansu specializes in mobile measurement and performance marketing—helping leading brands optimize their growth strategies in an evolving privacy landscape. An expert in user acquisition and app marketing, she is passionate about driving innovation in measurement and attribution to help businesses scale.

Tamara Dvorak

Performance Marketing Specialist I Platforms

QVC

With a rich background in online marketing garnered during years at a media agency, Tamara has been an integral part of QVC’s Performance Marketing team for three years. Her main focus is on steering digital marketing initiatives and enhancing efficiency across the entire channel mix.

Daniël Franco

Head of Retail Media & Advertising

HEMA

Responsible for both digital and traditional media planning and buying, ranging from TV and radio to social media and SEA. In addition to managing HEMA’s own marketing channels, he is responsible for selling advertising space to external advertisers. He leads multiple teams and ensures an omnichannel approach that contributes to the growth and success of HEMA’s media campaigns.

Jaysen Gillespie

VP of Product Marketing and Analytics

RTB House

A mine of information on the advertising industry who has worked with the biggest players over the last 15 years. Jaysen has a gift for breaking the most complex elements of data science down into compelling but simple stories. He speaks passionately about how analytics can even be fun… if you know what you are looking for and how to describe it. Jaysen is currently driving the marketing of RTB House products.

Florian Glashoff

Head of Programmatic & Partnerships

ABOUT YOU

An expert in programmatic media buying, affiliate cooperation, and marketing partnerships. He is additionally involved in various projects relating to measurement and attribution. He has helped shape ABOUT YOU's rapid growth and internationalization over the last few years—bringing 10+ years of MarTech knowledge to the table.

Sven Jonker

Digital Marketeer

Wehkamp Retail Group

Acting as a digital marketeer for all brands under the Wehkamp Retail Group, Sven has built up extensive experience with paid social, display, and OLV channels. He lives and breathes digital marketing and is passionate about achieving optimal performance for the Wehkamp Retail Group, always looking for ways to improve efficiency and growth.

Dr. Jochen Kalka

Managing Director

schoesslers

Jochen has co-run the communication agency schoesslers since 2019, working with innovators and digital transformers on topics like AI, MarTech, mobility, and e-health. Jochen was editor-in-chief at Süddeutscher Verlag for over 20 years and is a columnist for Marke 41. His latest book, Startup-Lüge (The Startup Lie), takes a polarizing look at small businesses—a self-confessed startup fan exposing inadequate practices.

Renate Kaszuba

Digital marketing manager

bonprix

Renate oversees the German and Slovakian markets at one of central Europe’s largest online retailers. In addition to managing market operations, she plays a key role in recruiting and fostering relationships with major strategic partners. Renate is passionate about equality and diversity and is actively involved in the FAIRgender initiative. She also tackles issues such as racism in the workplace.

Stephan Koch

COO

Exactag

Stephan is an expert in data-driven marketing with roots in analytical CRM and data mining. He has spent over 15 years at the intersection of marketing, data, and technology, helping many businesses navigate data-driven decision-making. His expertise spans traditional and digital marketing, with a broad understanding and a geeky enthusiasm for data, technology, strategy, and privacy.

Charles Simon

VP of Private Advertising Standards

RTB House

An alumnus of Google, Nike, and MediaMath, Charles has played a key role in shaping industry standards toward a more private and compliant advertising ecosystem. A data policy expert with extensive experience developing and implementing technology solutions in response to regulatory, privacy, and governance challenges—a vital activity as we reach the end of cookies.

Hauke Schober

Online Marketing Manager

OTTO

Responsible for the planning and execution of all retargeting campaigns across various partners at OTTO, Germany's largest ecommerce platform. OTTO has had an internally developed, constantly refined, dynamic attribution model for over 10 years. For Hauke, this is essential for making the best decisions for his marketing activities on a daily basis and maximizing their profitability.

Lidia Schneck

Strategic Partner Development Manager

Google

Privacy Sandbox Partnerships Lead for Germany at Google. Lidia has 10+ years of experience with advertising technologies and is currently educating people about how the new initiative by Chrome and Android will better protect privacy online while enabling a sustainable, open web. She works with AdTech companies that integrate the Privacy Sandbox APIs, as well as in close collaboration with internal product teams.

Nadine Skolaude

Vice President Performance Marketing & International

Teufel

With 13 years at Teufel, Nadine is an expert in performance marketing and international market expansion. In her current role, she oversees all online marketing channels, including SEA, retargeting, paid social media, and display advertising. She’s also driving Teufel’s international growth across Europe and, most recently, the USA, and has been instrumental in the company’s continued success.

Jörg Vogelsang

Digital & Technology Manager

Brand Community Network

In addition to his current role, Jörg has spent the last 20 years advising and supporting well-known companies, including The Trade Desk, Index Exchange, Adform, Google, and The Boston Consulting Group. He is also Vice Chairman of the Programmatic Advertising Focus Group at the BVDW and Vice Chair of the IAB Europe Programmatic Trading Committee.

Daniel Volož

Country Manager DACH

RTB House

Over a decade of experience in the online marketing and AdTech sector underpin Daniel’s work with RTB House in the DACH region. One of his current focal points is guiding publishers and advertisers through the transition from third-party cookies to a more privacy-friendly era of advertising while ensuring the quality and personalization of online ad campaigns.

Speakers

Cansu Ağaoğlu

Head of Sales, Western Europe

Adjust

With over 11 years of experience in mobile marketing and six years at Adjust, Cansu specializes in mobile measurement and performance marketing—helping leading brands optimize their growth strategies in an evolving privacy landscape. An expert in user acquisition and app marketing, she is passionate about driving innovation in measurement and attribution to help businesses scale.

Tamara Dvorak

Performance Marketing Specialist I Platforms

QVC

With a rich background in online marketing garnered during years at a media agency, Tamara has been an integral part of QVC’s Performance Marketing team for three years. Her main focus is on steering digital marketing initiatives and enhancing efficiency across the entire channel mix.

Daniël Franco

Head of Retail Media & Advertising

HEMA

Responsible for both digital and traditional media planning and buying, ranging from TV and radio to social media and SEA. In addition to managing HEMA’s own marketing channels, he is responsible for selling advertising space to external advertisers. He leads multiple teams and ensures an omnichannel approach that contributes to the growth and success of HEMA’s media campaigns.

Jaysen Gillespie

VP of Product Marketing and Analytics

RTB House

A mine of information on the advertising industry who has worked with the biggest players over the last 15 years. Jaysen has a gift for breaking the most complex elements of data science down into compelling but simple stories. He speaks passionately about how analytics can even be fun… if you know what you are looking for and how to describe it. Jaysen is currently driving the marketing of RTB House products.

Florian Glashoff

Head of Programmatic & Partnerships

ABOUT YOU

An expert in programmatic media buying, affiliate cooperation, and marketing partnerships. He is additionally involved in various projects relating to measurement and attribution. He has helped shape ABOUT YOU's rapid growth and internationalization over the last few years—bringing 10+ years of MarTech knowledge to the table.

Sven Jonker

Digital Marketeer

Wehkamp Retail Group

Acting as a digital marketeer for all brands under the Wehkamp Retail Group, Sven has built up extensive experience with paid social, display, and OLV channels. He lives and breathes digital marketing and is passionate about achieving optimal performance for the Wehkamp Retail Group, always looking for ways to improve efficiency and growth.

Dr. Jochen Kalka

Managing Director

schoesslers

Jochen has co-run the communication agency schoesslers since 2019, working with innovators and digital transformers on topics like AI, MarTech, mobility, and e-health. Jochen was editor-in-chief at Süddeutscher Verlag for over 20 years and is a columnist for Marke 41. His latest book, Startup-Lüge (The Startup Lie), takes a polarizing look at small businesses—a self-confessed startup fan exposing inadequate practices.

Renate Kaszuba

Digital marketing manager

bonprix

Renate oversees the German and Slovakian markets at one of central Europe’s largest online retailers. In addition to managing market operations, she plays a key role in recruiting and fostering relationships with major strategic partners. Renate is passionate about equality and diversity and is actively involved in the FAIRgender initiative. She also tackles issues such as racism in the workplace.

Stephan Koch

COO

Exactag

Stephan is an expert in data-driven marketing with roots in analytical CRM and data mining. He has spent over 15 years at the intersection of marketing, data, and technology, helping many businesses navigate data-driven decision-making. His expertise spans traditional and digital marketing, with a broad understanding and a geeky enthusiasm for data, technology, strategy, and privacy.

Charles Simon

VP of Private Advertising Standards

RTB House

An alumnus of Google, Nike, and MediaMath, Charles has played a key role in shaping industry standards toward a more private and compliant advertising ecosystem. A data policy expert with extensive experience developing and implementing technology solutions in response to regulatory, privacy, and governance challenges—a vital activity as we reach the end of cookies.

Hauke Schober

Online Marketing Manager

OTTO

Responsible for the planning and execution of all retargeting campaigns across various partners at OTTO, Germany's largest ecommerce platform. OTTO has had an internally developed, constantly refined, dynamic attribution model for over 10 years. For Hauke, this is essential for making the best decisions for his marketing activities on a daily basis and maximizing their profitability.

Lidia Schneck

Strategic Partner Development Manager

Google

Privacy Sandbox Partnerships Lead for Germany at Google. Lidia has 10+ years of experience with advertising technologies and is currently educating people about how the new initiative by Chrome and Android will better protect privacy online while enabling a sustainable, open web. She works with AdTech companies that integrate the Privacy Sandbox APIs, as well as in close collaboration with internal product teams.

Nadine Skolaude

Vice President Performance Marketing & International

Teufel

With 13 years at Teufel, Nadine is an expert in performance marketing and international market expansion. In her current role, she oversees all online marketing channels, including SEA, retargeting, paid social media, and display advertising. She’s also driving Teufel’s international growth across Europe and, most recently, the USA, and has been instrumental in the company’s continued success.

Jörg Vogelsang

Digital & Technology Manager

Brand Community Network

In addition to his current role, Jörg has spent the last 20 years advising and supporting well-known companies, including The Trade Desk, Index Exchange, Adform, Google, and The Boston Consulting Group. He is also Vice Chairman of the Programmatic Advertising Focus Group at the BVDW and Vice Chair of the IAB Europe Programmatic Trading Committee.

Daniel Volož

Country Manager DACH

RTB House

Over a decade of experience in the online marketing and AdTech sector underpin Daniel’s work with RTB House in the DACH region. One of his current focal points is guiding publishers and advertisers through the transition from third-party cookies to a more privacy-friendly era of advertising while ensuring the quality and personalization of online ad campaigns.

The event

The event

09.00-10.00

Arrival, Registration & Coffee

10.00-10.15

Event Opening

Jaysen Gillespie - Head of Analytics and Data Science / RTB House

Speaker

10.15-10.30

The Next is Now

Jaysen Gillespie - Head of Analytics and Data Science / RTB House

Speaker

10.30-11.00

2025: Even Amazon is afraid of whats next in e-commerce

Alexander Graf - Kassenzone

Speaker

11.00-11.30

Coffee Break & Networking

11.30-12.00

Who Optimizes Better? The Challenge for Advertisers Between Platform-Specific and Cross-Channel Approaches

Stephan Koch - COO / Exactag

Speakers

12.00-12.30

A Panel Discussion on Attribution Models - Finding the truth

Hauke Schober - OTTO, Daniël Franco - Hema, Jaysen Gillspie (host) - RTB House

Speakers

12.30-13.30

Lunch Break

13.30-14.00

Beyond Attribution: Advanced Data Models for Smarter Marketing Optimization

Florian Glashoff - Head of Programmatic & Partnerships, About You

Speaker

14.00-14.30

Privacy and Addressability: Now and Next

Charlie Simon - RTB House, Lidia Schneck - Google

Speaker

14.30-15.00

Navigating the Future: Next-Gen Measurement Techniques and Shopping Insights for Mobile Success in DACH

Cansu Bengu Agaogl - Adjust

Speaker

15.00-15.30

Coffee Break & Networking

15.30-16.00

Golden & Broken Eggs in Perfomance Marketing

Renate Kaszuba - Digital Marketing Manager / Bonprix

Speaker

16.00-16.30

Peak Season Panel - Lessons, Wins, and What’s Next

Nadine Skolaude - Teufel, Tamara Dvorak - QVC, Jochen Kalka (host) - schoesslers

Speaker

16.30-17.00

The Next Chapter: Programmatic Beyond Automation From Automated Media Buying to Creative Orchestration

Jörg Vogelsang - IAB Europe

Speaker

17.00-17.10

Event Summary & Closing

Jaysen Gillespie - Head of Analytics and Data Science / RTB House

Speaker

17.10-21.00

Aftershow - Networking and Dinner

With great food and DJ

22:00

Doors close

09.00-10.00

Arrival, Registration & Coffee

10.00-10.15

Event Opening

Speaker

Jaysen Gillespie Head of Analytics and Data Science RTB House

10.15-10.30

The Next is Now

Speaker

Jaysen Gillespie Head of Analytics and Data Science RTB House

10.30-11.00

2025: Even Amazon is afraid of whats next in e-commerce

Speaker

Alexander GrafKassenzone

11.00-11.30

Coffee Break & Networking

11.30-12.00

A Panel Discussion on Attribution Models
- Finding the truth

Hauke Schober - OTTO, Daniël Franco - Hema,
Jaysen Gillspie (host) - RTB House

Golden & Broken Eggs
in Perfomance Marketing

Peak Season Panel
- Lessons, Wins, and What’s Next

Nadine Skolaude - Teufel, Tamara Dvorak - QVC,
Jochen Kalka (host) - schoesslers

Jaysen Gillespie
Head of Analytics and Data Science
RTB House

Jaysen Gillespie
Head of Analytics and Data Science RTB House

Alexander Graf
Kassenzone

Who Optimizes Better?
The Challenge for Advertisers Between Platform-Specific and
Cross-Channel Approaches

Stephan Koch
COO / Exactag

Hauke Schober - OTTO,
Daniël Franco - Hema,
Erkan Soy (host) - RTB House

Florian Glashoff
Head of Programmatic & Partnerships About You

Charlie Simon - RTB House
Lidia Schneck - Google

Cansu Bengu Agaogl
Adjust

Golden & Broken Eggs
in Perfomance Marketing

Renate Kaszuba
Digital Marketing Manager / Bonprix

Peak Season Panel
- Lessons, Wins, and What’s Next

Nadine Skolaude - Teufel,
Tamara Dvorak - QVC,
Jochen Kalka (host) schoesslers

Jörg Vogelsang
IAB Europe

Jaysen Gillespie
Head of Analytics and Data Science / RTB House

A Panel Discussion on Attribution Models
- Finding the truth